SEM & SEO


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Search Engine Marketing & Search Engine Optimization

At Chase Media, our approach to search engine marketing & PPC can be summed up in one simple mantra: “the goal is not to be searched, but to be found.” Leveraging audiences requires a strong research foundation and sound campaign design, so that algorithms can adapt quickly to mitigate potentially high CPC or PPC (cost-per-click), and we can chart a quicker path to real ROI.

We are focused on placing your website, product or service to meet your client’s needs right when they are looking for it, thus making the most out of your advertising campaign.

We have developed an optimization process that has evolved and improved as we have helped our clients get their websites optimized. Search Engines change and we ensure that we monitor those changes to enable us to provide a great service to our clients.

Pay per click advertising is something not to be missed out on. If you are not using this medium to advertise your products and services, you are missing out on the opportunity to generate leads and sales practically overnight. Pay Per Click campaigns can produce 4-10 times more leads than conventional advertising mediums, and while organisations should not give up their existing lead generation
Strategies, PPC advertising is not something that should be ignored

While creating PPC ads is a relatively easy process, creating successful campaigns is a different story. Through understanding your business and selecting the keywords relevant to your offering, it’s possible to reorganise your campaign to maximize its performance. Our PPC management helps you to only target the kind of the visitors you need, presenting them with consistent messaging throughout their user journey. By tracking every aspect of your campaign, we will refine the messaging, optimizing key elements to improve ROI.

For each of our clients, we carry out an assessment on their offerings; we study the online market, work out the target audience, and create campaigns spanning multiple portals guaranteed to produce results.